This past week Miami Beach strutted their stuff for the esteemed Mercedes Benz Fashion Week Swim. In the fashion world, the most notable fashion week’s occur in Paris, Milan, New York and Berlin and feature fashion icons such as Chanel, Christian Dior, Versace, Giorgio Armani and Valentino. But for the swimwear industry, it’s all about Miami. The global swimwear and beachwear market is a $16.5 Billion industry and much of that starts in Miami. The highly anticipated Mercedes Benz Fashion Week Swim is an opportunity for designers to debut their new swim and resort collections for the 2014 season to buyers and media to take a look at the latest trends. This event also offers a trade show that many of our local Florida Keys boutiques attend to purchase swimsuits and beach wear for Spring 2014.
The sweltering fashion shows took place at the Raleigh Hotel in pop-up luxe tents set up around their pool and beach to make room for each show. Designers presenting their 2014 collections included: Dolores Cortes, Beach Bunny, Nicolita, Mara Hoffman, Nanette Lepore, and BCBGeneration to name a few.
One of my favorite events was the Betsy Johnson party hosted on the rooftop of the Betsy Hotel. Betsey Johnson has long been a favorite designer of mine. Known for her spunky and flirty designs, her colorful 2014 swimwear collection was Betsey-licious! The models each had bright fluorescent wigs on and were dancing to the music making it more of a party then a fashion show and Betsey made her debut wearing bright red lipstick and a black tutu. The new 2014 swim line was full of lots ruffles, bows, peplums, embellishments, and sheer mesh inserts, on par with her fun, forever young design aesthetic.
There are several trends in swimwear to look for in 2014.
• Retro – high waist bottoms combined with bustier tops are still a big trend in swimwear. This glamorous 50’s trend has taken on a modern feel with bright patterns and colors.
• Cut-outs – Many of the designers had sophisticated one-pieces with cutouts throughout the torso. These sophisticated suits are a piece of art all on their own. Look for cutouts that accentuate your best features.
• Bold and colorful patterns – Kaleidoscope is a new pattern for swimwear in 2014. The pattern reflects a lot of bright colors and geometric shapes for a bold and beautiful design. In addition, blue and orange are popular colors for 2014.
• Stripes and Polka Dots – These beauties aren’t going away any time soon. Update a striped or polka dot suit by wearing it with a bold colored separate such as a black and white polka dot top paired with bright orange bottom for a completely new look.
For Florida Keys gals, there’s a new way to get a designer suit. We’ve all bought a basic suit because it fit well but wished it had a little more to it. Local, Pascale Schlegel works with her clients to transform those well fitting suits into custom creations, adding embellishments such as lace, beading, ribbon and crystals to create a suit just for you. She works with each of her customers to create something individual to them and their style but also has several of her signature styles displayed on her website. Go to Jawableu.com to see Pascale’s unique designs and order a custom suit of your own. In addition, she has several custom suits available for sale at Moonlight Boutique at 87745 Overseas Highway, Islamorada.