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Inspiring women

Reinvent Your Style Without Emptying Your Pocketbook

Posted on: August 9th, 2013 by Leah No Comments

There’s a hip new store in town called D-Luxe Boutique and it’s full of trendy, easy-to-wear clothing and accessories that won’t break the bank.  Owner and local, Danielle Pierog-Smith, opened her stylish boutique in Islamorada July 1st and kicked it off two weeks later with a fashion show.  The event included food and drinks, DJ, professional photographers, a limo and expertly styled local ladies modeling darling outfits.  Plans are already in the works for a second fashion show so make sure to like her store on facebook so that you don’t miss out on this fun event.

D-Luxe Boutique

Local models strut their stuff for the D-Luxe Boutique fashion show! Images courtesy of Jannette De Llanos Photography in Islamorada.


Her skillfully curated store specializes in affordable high-fashion clothes, shoes and accessories with the goal to provide her customers the opportunity to buy an entire outfit for under $50.  In bold pink letters on a wall in her store is the saying: “Every day is a fashion show & the world is your runway…”

D-Luxe Boutique Fashion Show - Photo courtesy of Jannette De Llanos Photography in Islamorada pic 2

D-Luxe Boutique offers trendy dresses and statement jewelry in many styles. Images courtesy of Jannette De Llanos Photography in Islamorada.


Growing up, she loved changing up her look with clothing and used it as a way to reinvent herself with each style she wore.  Her boutique carries styles ranging from bohemian frocks to classic wrap dresses and everything in between.  Look for trendy dresses with tribal prints, peplum accents, strategic cutouts, and vibrant colors with jewelry, handbags and shoes to match!

Danielle’s fashion experience didn’t happen overnight, while still in high school she attended Parson’s school of design in NYC for their summer Fashion Design program and then went on to the Art Institute of Ft. Lauderdale where she received a degree in Fashion Design.  Her first fashion job was as a designer for a luxury handbag company before branching out on her own to start her own fashion accessory company.  But ultimately her love of the Florida Keys drew her home.

D-Luxe Boutique is located in Islamorada at MM 81.

D-Luxe Boutique is located in Islamorada at MM 81.

D-Luxe Boutique offers the opportunity to constantly be reinventing your style.  Look like a bohemian hippy one day and a classic beauty the next.  And at these prices, you can afford to buy more than one outfit to add to your wardrobe.   Open Monday – Saturday 10 a.m. to 6 p.m., prices range between $10 and $30.  Shop D-Luxe Boutique at 80925 Overseas Highway, Unit #4 in Islamorada.