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Inspiring women

Swimwear for Every Woman

Posted on: August 16th, 2017 by Leah No Comments

Miami Swim Week is always one of the hottest weeks of the year.  For one, it’s held in late July when your makeup literally runs down your face.  But add throngs of gorgeous swimwear models, hundreds of hot, hot, hot bikinis and hordes of journalists and industry peeps and Miami was smoldering.

Most of the steaminess happened on the runways with designers pulling out all the stops with swim and resort wear designs that showcased exciting new styles, retro cuts and beautiful tropical prints. But the show that really pushed the enveloped was the debut collection from Sports Illustrated held at the W South Beach.

Michelle Vidal modeling for SI Swim

SI Swimsuit partnered with RAJ Swim to create a new collection of swimwear and active apparel for ALL women.  Yes, you read that right.  Beginning in the spring of 2018, the body-positive swimwear collection will be available in sizes 2-20 and will range from $40-$160 per suit.  The line features seductive one-pieces in shiny finishes, retro high-cut briefs straight from the 90s, and athletic pieces that are both functional and sexy.

What really made this show so hot was the group of women chosen to model the collection.   SI Swim held an open casting call in May and selected 15 aspiring models of all shapes and sizes to demonstrate just how versatile this line will be. As each model strutted down the runway the audience responded with cheers and applause.

It’s rare to see the debut of a new swimwear collection with women this diverse on the runway.  Typically, you find size zero models donning barely-there bikinis with perfect bodies and not a hair out of place.  But this show was different.  It was inspiring to see beautiful women with “normal” bodies flaunt their figures.

SI Swim isn’t the first to embrace size inclusivity.  The body positivity movement has gained momentum online with bloggers and “plus” size models like Ashley Graham encouraging women to love their bodies at any size.  This past spring, couture fashion designer, Prabal Gurung, launched a new collection with Lane Bryant after being inspired by their body-diversity ads #ImNoAngel.

There’s no better time to put an end to the matronly swim dress usually reserved for curvy women. The next time you’re out on the water, rock a gorgeous suit that flaunts what you got and makes you love your body and all your curves.